Our Story
Driven by Experience. Built for You.
Atlas isn’t just another name in the golf cart world—we're the team behind some of the most iconic brands in the industry. With decades of hands-on experience, we know what it takes to build a golf cart that stands out in performance, durability, and design.
We don’t cut corners. Every Atlas cart is designed and assembled with pride in South Carolina. From top to bottom, you're getting a machine that’s made to turn heads, outlast the competition, and elevate your golf cart experience.
This is premium performance—powered by real industry know-how.
Sanjay Kopay brings a wealth of expertise to Atlas, shaped by nearly three decades in the golf cart industry. A native of Augusta, GA, Sanjay began his career in 1996 at E-Z-GO Textron, where he led Supplier Quality initiatives and steadily rose through the ranks to become Vice President of the Genuine Parts & Accessories division.
He later brought his strategic vision to Club Car, where he led the consumer division and was instrumental in the creation and launch of the widely acclaimed Onward line of consumer vehicles.
For Atlas customers, Sanjay’s leadership means more than experience—it means trusted insight, proven innovation, and a deep understanding of what makes a golf cart perform at its best. His track record ensures that every Atlas vehicle is built with quality, reliability, and the end user in mind.
Hailing from Aiken, SC, Mark Messick began his career in the golf cart industry at just 27 years old, joining E-Z-GO as a customer service representative. From the beginning, Mark was focused on understanding customer needs and delivering solutions that enhanced the ownership experience. During his time there, he played a key role in the launch of several industry-leading accessories—innovations that continue to shape the market today.
Mark later took on a senior leadership role at Club Car as Senior Product Manager, where he worked alongside Sanjay Kopay to develop and launch the highly successful Onward brand.
For Atlas customers, Mark’s blend of front-line customer insight and high-level product development expertise ensures every vehicle is designed with the end user in mind. His commitment to innovation, quality, and customer satisfaction is a driving force behind Atlas’s mission to deliver best-in-class golf carts.
Originally from Atlanta, GA, Jake Guinn brings over 16 years of hands-on experience in the golf cart industry to Atlas. He began his career in 2007 at E-Z-GO, where he worked alongside Mark and Sanjay, playing a key role in the rapid growth of the Genuine Parts & Accessories division. His deep understanding of product value and customer needs helped shape offerings that elevated the user experience.
Throughout his 14-year tenure at E-Z-GO, Jake held several high-impact sales roles and was recognized multiple times as Sales Manager of the Year—a testament to his dedication to customer success and strategic growth. He further broadened his industry knowledge with leadership roles at Nivel Parts & Manufacturing, Tomberlin USA, and Star EV.
For Atlas customers, Jake’s experience means more than a strong résumé—it translates to unmatched product knowledge, a deep understanding of customer priorities, and a commitment to delivering exceptional service and support. His customer-first mindset ensures that every interaction with Atlas adds value and builds trust.
Aaron’s connection to the golf cart industry runs deep. Raised around his family’s dealership in Austin, TX, he developed an early appreciation for the evolving needs of golf cart owners. Recognizing a growing demand for customization, Aaron launched Golf Cart King, which quickly became one of the largest and most trusted online retailers of golf cart accessories in the industry.
Building on that success, he established several dealerships in the greater Austin area and went on to found MODZ, a leading aftermarket accessories brand now carried by thousands of golf cart dealerships nationwide.
For Atlas customers, Aaron’s entrepreneurial background and deep market knowledge translate into products and experiences that are innovative, customer-driven, and tailored to real-world needs. His understanding of both retail and manufacturing gives Atlas a competitive edge—ensuring customers receive high-quality, stylish, and functional solutions that enhance every ride.